Who is your customer //Read More

Coupons are an inexpensive and creative way to promote products or specials, increase brand awareness, and encourage repeat customers. Here are a few tips to help you create a winning coupon campaign: //Read More

If you think social media and print marketing are competitors, think again. While the two may compete for your marketing dollars, in terms of accomplishing your goals, social media and print marketing can be highly symbioti //Read More

Marketing images have the power to reinforce your message and engage your target audience. Carefully select photos and illustrations to achieve your campaign objectives. //Read More

E-mail marketing. Web site development. Search engine optimization. Banner ads. Social networking. This creates the impression that print is irrelevant, but in fact, the opposite is true. //Read More

The most common cross-media campaigns these days are print and e-mail, but you might also want to consider banner ads, social media, SMS text messaging, search engine advertising and other avenues that complement print. //Read More

The United States Postal Service is dropping its rates if you use mobile barcodes like QR Codes. Starting July 1, the USPS is offering a temporary promotion for presorted and automated First-Class and Standard Mail. //Read More

If you want to stay engaged with customers, start a conversation and keep it going. Use multiple media to keep them exposed to your brand and stay top of mind. Then sit back and reap the results. //Read More

No business can survive, never mind really thrive, without continually nurturing both new and existing clients. However, finding ways to reach out to existing clients or potential customers doesn't come naturally for most of //Read More

Does the personality of your brand reflect who your target customers want you to be? //Read More